KAYRO / INSIGHTS
Notes from digital work.
Product decisions, web experiences and systems: practical notes on the questions we face when designing and building.
02 / BROWSE BY TOPIC
Four topics, one thread: decisions you can check.
Each topic gathers the related notes and leads to the service where we apply those questions in projects.
Product method
Related serviceCustom software →E-commerce
Related serviceBusiness platforms →Systems and data
Related serviceBusiness platforms →03 / WHERE TO START
Start with a question.
Choose the question closest to your project and open the relevant note.
04 / TRY THE CHECKLIST
Take the questions into your project.
Every note ends with a few checklist questions. Pick a topic and tick the ones your project can already answer.
Does your website actually help people decide?
0 / 3 questions answered
Read the full noteEvery question has an answer: the project has clear foundations on this topic.
What should the first release actually do?
0 / 3 questions answered
Read the full noteEvery question has an answer: the project has clear foundations on this topic.
Does your catalogue lead to the right choice?
0 / 3 questions answered
Read the full noteEvery question has an answer: the project has clear foundations on this topic.
Who owns the data between two systems?
0 / 3 questions answered
Read the full noteEvery question has an answer: the project has clear foundations on this topic.
05 / ALL NOTES
Practical questions, considered answers.
From a first release to everyday operations: choose a topic to explore.
Custom software: five decisions before the first release
A useful first release starts with a clear scope: people, data, exceptions, priorities and ways to verify the result.
- People and responsibilities
- Sources of data
- Exceptions and recovery
E-commerce: the catalogue before checkout
Categories, product data, availability and search shape how easily people find the right choice.
- Structure around how people search
- Reliable product pages
- Stock and prices need a source
Connecting two systems starts with ownership of the data
Before connecting APIs and databases, define sources, meaning, failures and human intervention.
- Choose the source of truth
- Agree on field meanings
- Design for failures
06 / HOW THEY ARE BUILT
Every note follows the same structure.
- 01
A real question
It starts from a question that comes up in projects, not from a passing trend.
- 02
Five steps
The reasoning is split into short sections you can read in a few minutes.
- 03
Checklist questions
It closes with concrete questions to bring to your next project meeting.
- 04
A related service
Each topic links to the service where we apply those questions.
A QUESTION NOT LISTED?